Big Ideas: Young Designers Den

Big Ideas: Young Designers Den 1 hour, 1 day per week Goal: Teach students the fundamentals of marketing and branding through hands-on activities using scrapbook materials. By the end of the course, students will create a personal brand and marketing campaign showcased in a physical portfolio. Week 1: What is Marketing & Branding? • The difference between marketing and branding • How brands shape what we buy and believe • Recognizing strong branding in everyday life Week 2: Finding Your Brand Identity • What makes a brand unique? • Defining brand personality (fun, bold, professional, etc.) • Choosing colors, symbols, and visuals that represent a brand Week 3: The Power of Color & Aesthetic in Branding • What makes a strong logo? • Simple vs. complex designs • Creating a logo that tells a story Week 4: Logos & Visual Identity • The power of a strong tagline • How brands communicate their values • Writing clear and compelling messages Week 5: Crafting a Brand Message & Slogan • How brands attract and keep customers • The role of packaging in marketing • Creating a product design that stands out Week 6: Marketing Strategies & Packaging Design • How brands attract and keep customers • The role of packaging in marketing • Creating a product design that stands out Week 7: Advertisement & Promotion • What makes an ad effective? • How brands tell stories through ads  • Creating a marketing campaign Week 8: Brand Showcase & Presentation • Presenting your brand with confidence • How to evolve a brand over time  • Reflecting on growth and creativity